Finally, you can bid farewell to your expired KKW makeup – Kim Kardashian teases the return of color cosmetics
Remember that pivotal summer day in 2021 when KKW Beauty, under the reign of Kim Kardashian, bid what felt like a permanent farewell? Fast forward to January 16, 2024, and Kim, in an Instagram Reel, has reignited hopes for a resurrection of her iconic color cosmetics.
Reflecting on the hiatus announcement, Kim acknowledged the anticipation for a “new, more modern, elevated, and sustainable brand and customer experience” as she ventured into the realms of shapewear and skincare with Skims and SKKN. Yet, for makeup enthusiasts, the prolonged wait seemed almost endless.
In her latest Instagram Reel, Kim, seated elegantly in a beige armchair, wearing a sleek black dress, responds to fervent comments on the SKKN account pleading for the return of color cosmetics. She reads aloud some of the comments expressing the desperation for her makeup and fragrance lines, and with a direct gaze into the camera, she affirms, “Guys. I hear you.” A blowing kiss is followed by a screen change revealing the date “01 26 24,” leaving fans in suspense.
The cryptic date was clarified later – January 26, 2024, marks the official launch of SKKN by Kim Makeup, featuring Lip Liner ($22), Soft Matte Lip Color ($32), and the Classic Mattes Eyeshadow Palette ($50) in the neutral shades synonymous with Kim’s iconic style.
In a press release, Kim disclosed her skin-first approach, drawing inspiration from beauty secrets amassed over the years. She expressed excitement for fans to experience the products, emphasizing their alignment with a skincare-first beauty routine.
The caption, “We got the hint. Stay tuned for a BIG announcement… 💋,” teased a forthcoming revelation, intensifying the anticipation. Thankfully, the wait is now a matter of weeks, not years. So, put an end to rationing your dwindling KKW favorites – the savior of glamorous color cosmetics is just around the corner.
