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My new year resolution is to switch up my look with the best hair color trends of 2024. Amidst all the trends, picking a new hair color feels as thrilling as understanding finances—though I’m leaning more towards the hair adventure!
Nowadays, hair color trends are as delightful as food flavors.
Imagine picking between a rich brownie brunette or creamy latte blonde for your salon visit. For me, it’s an easy choice!
To kick off 2024 with a refreshing vibe, why not explore these 8 top hair color trends? From sandy blondes to icy platinums, cherry cola hues to vibrant reds, there’s something for everyone.
Scroll through my favorites and discover why they’re making waves. Plus, I’ve got tips on discussing these looks with your stylist or DIY-ing them at home using a simple hair gloss.
11 Best Hair Color Trends of 2024 According to Editors
Finding the perfect color needs the perfect inspiration. That’s why we taped the insight of top experts in the industry for the best 2024’s hair color trends and how to achieve similar looks.
Maybe this year, we’ll actually stick to our resolutions!
1. Caramel-Balayage Hair Color Trend for 2024
Let’s talk about the ‘Caramel Balayage’ trend, inspired by Megan Thee Stallion. I adore how the warm caramel tones complement her rich chocolatey base.
It’s versatile—bringing brightness for warmer months and depth for the cooler ones. When you visit your stylist, ask for a shadow root for that extra natural blend and fewer trips to the salon.
Yet, keep in mind, bleaching can be harsh, especially on dry or fragile hair. Strengthen your hair weekly with bond-building or protein treatments.
And in between, pamper your ends with a moisturizing deep conditioner for that soft, hydrated finish.”
2. 2024’s Chic Midnight Black Hair Trend!
If you’re not into highlights or any fancy light styles (hello, fellow budget-friendly box-dye fans), there’s exciting news: solid black hair is making waves in 2024.
Embracing a rich and glossy single color is always a classic, never-out-of-style statement. While you can play around with any shade, prepare to spot deep black tones flooding your social media soon.
Meri Kate O’Connor, a hairstylist and colorist at Salon Benjamin in Los Angeles, suggests asking your stylist for an all-over black color.
To maintain that stunning shine, consider using a gloss treatment monthly, like DpHue Glossy Glaze or L’Oreal Le Color Gloss One Step Toning Gloss.”
3. Vanilla Chai Highlights Hair Color Trend for 2024
For those unfamiliar, ‘vanilla chai’ is TikTok’s newest beauty trend, linked to the ‘vanilla girl aesthetic.’
It’s essentially a grown-out blonde with sandy/beige tones and a natural undertone. In 2024, blondes are opting for more natural shades, prioritizing hair health over full bleach treatments.
This style helps ease the transition of your blonde and allows some root growth, reducing salon visits.
To enhance your blonde for 2024, try a neutral hair gloss (like Kristin Ess Signature Hair Gloss in Winter Wheat—it’s my favorite for a sandy blonde).
4. Latte Hair Trend for 2024
If you rocked latte makeup in 2023, consider embracing latte hair color this year. Hailee Steinfeld showcases it beautifully—it’s a light-to-medium brunette with warm babylights or a light-brown balayage for dimension.
The focus is on subtle blending and minimalism. To maintain that glazed look, consider a weekly shine treatment like Color Wow Dream Coat Spray or L’Oreal Paris 8-Second Wonder Water.
5. Scandi-Hairline Hair Trend for 2024
Are you always craving brighter blonde, especially when tying your hair back? You’ll adore the ‘Scandinavian hairline’ trend.
Here, your colorist strategically lightens your baby hairs and hairline for a sun-kissed, ultra-bright effect, seen on Lila Moss.
The key is achieving brightness without chunky highlights. Ensure your colorist understands this technique to avoid a dated, thick platinum block around your face—unless that’s your desired vibe, of course!
Bring reference images and ensure they’re well-versed in the trend.”
6. Cherry-Cola Hair Trend:
Last season, Balenciaga showcased vampy eyeshadows while Dolce&Gabbana flaunted dark-red lips for spring/summer 2023.
Meanwhile, cherry-cola lips—using brown lip liner layered with sheer-red gloss—were a TikTok hit.
Now, we’re talking about cherry-cola hair, essentially a rebrand of reddish dark-brown hair, or what we commonly call auburn.
If you already sport dark hair, a red color glaze can add warmth for that cherry-cola hue. For a fresh start, ask your stylist for a deep-brown shade with plenty of red mixed in.
7. Icy-Platinum Hair Trend:
Looking to channel major protagonist vibes? Enter the icy, platinum-blonde hair trend reminiscent of ’80s icons like Pamela Anderson or Mean Girls’ Regina George.
This bold blonde takes us back to the era before the emphasis on ‘simple, natural looks,’ giving it a modern twist.
Achieving this look often requires a significant dye job, especially if you don’t have light-blonde highlights already, which can be harsh on your hair.
Moreover, maintaining this hue demands lots of purple shampoo between salon visits, potentially becoming expensive and drying.
Take a cue from model Georgia Ball in the image above—consider a wig for the vibe without the commitment.”
8. Smoke Hair Trend:
While warm tones ruled in 2023, creamy gray hues are making a comeback. A smoky charcoal shade brings a cool, gothic vibe to dark-brown or black hair.
Ask your stylist to infuse blue/gray tones for a similar look. If you’ve got some grays peeking through, they’ll add extra chicness to this shade.
9. Maroon Hair Trend:
Dua Lipa rocked this rich, deep-red shade in 2023, and it’s set to be a hit in 2024. The warm undertone adds spice without being too vibrant. Ask your stylist for an all-over dye job with vivid maroon.
The challenge? Preventing fading. Use color-depositing conditioners—they add pigment, shine, and moisture, lasting 5 to 15 washes.
10. Glossy Espresso Hair Trend:
Rachel Zegler’s hair caught attention during A Ballad of Songbirds and Snakes press with its elegant, low-maintenance look.
Her dark-brown shade is strikingly shiny. Start with moisture-loaded treatments in the shower, then use a shine spray for hold without stiffness.
11. Copper Hair Colors:
Blonde to copper and amber hues are popular, adding warmth and brightness without the depth of darker reds.
Maintenance is key! Limit hair washes (dry shampoo is your ally), use sulfate-free shampoo for color-treated hair, and apply a copper hair gloss weekly for shine and vibrancy.”
We extend our gratitude to Cosmo for the insights and a special thanks to Dafne Evangelista ,O’Connor, and Venner James for their expert advice.
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